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MOOD
P
A
CK
A
GING
brand, label & pac
k
age design/illustration
M
ood
C
ider is an
(
original) beverage brand that supplies flavors
r
eflective of the
“
mood
s
” their bottles illustratively
r
ep
r
esent.
T
he
r
ole of colorful, linework
illustration supports the fun of its playful concept into a pac
k
age design intended to catch the
eye: bottles po
k
e th
r
ough the top of its carrie
r
, while
r
evealing with cut-outs,
each flavor’s unique ci
r
cular label beneath its crisp b
o
x surface.
B
ottle illustrations a
r
e printed on transpa
r
encies.
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